Foxwoods casino & resort where luck meets luxury.
Foxwoods
For a project, I was tasked with redesigning the logo of an existing company. I chose Foxwoods Casino and Resort, which was once one of the largest casinos in the nation until the financial recession in 2008 caused financial problems for the resort. This redesign is part of a campaign to revitalize the casino. Please note that all images, except for the stationary mock-up, were created using Midjourney. I wrote all prompts, and the images were then edited in Photoshop to create a perfect final deliverable.
Logos
The goal of the redesign was to create a new luxury vibe for the resort while staying in touch with the Pequot tribe’s rich culture. On the left is the current logo, and on the right is the proposed logo.
Logo Breakdown
The logo is composed of a fox as well as a pine tree. The fox was chosen in part due to the name and because the Pequot tribe was known as "The Fox People" due to their cunning and adaptive nature. The tree was chosen due to the sheer quantity in the area in which they resided. Additionally, the 7 spokes of the tree represent the 7 elected tribe leaders.