THe PRoblem
As an individual with allergies, I was disappointed with how I felt held back by my allergies. I decided to set out to make the allergy experience less frustrating.
Competitive Analysis
Currently, in the market, there are 3 main competitors Shopwell, Fig, and Innut. These apps focus on understanding labels and grocery shopping for those with allergies.
Emma Wilkie
“I don’t eat out,” “I get really anxious before I go out because I don’t know if I am going to be safe or not.”
Maddie Jordan
“I hate having to constantly remind people of my allergies, it just gets so frustrating.”
Research
Food allergy limits a major life activity and may qualify an individual for protection under the Americans with Disabilities Act of 1990 (ADA) and Section 504 of the Rehabilitation Act of 1973. (Foodallergy.org)
Cross-contamination was the most commonly cited reason for unintentional exposure (children: 24.1%; adults: 32.2%) (The Journal of Allergy and Clinical Immunology)
About 40 percent of children with food allergies are allergic to more than one food. (Foodallergy.org)
The number of individuals allergic to the top allergens
Pov Statements
Jamie is studying abroad in Japan this semester; he needs a way to communicate his allergies.
Mary struggles to understand what she can eat at restaurants, she needs a way to break down menus.
Journey map
How might we…
Reduce anxiety around eating food out for people with allergies?
Make it easier to understand and decipher which allergens are on menus and nutrition labels?
Communicate allergies to friends and family?
lowfi sketches
Safe Byte comprises two application components: Safe Byte and Safe Byte for Allies. Safe Byte for Allies is a streamlined iteration tailored for users without allergies. Screens specific to Safe Byte for Allies are duly labeled in the caption section of the gallery.
Mid fi screens
User Feedback
When the prototype was brought to user testing the main comments were…
Add back buttons
Have the color of severity be the button color
Reorganize the tip layout
Prototype
Take Aways
Many individuals with allergies experience pain when navigating their daily lives. Safe Byte’s goal is to reduce user pain and decrease the stress and isolation that develops because of allergies.
Physical Solutions
Safe Byte's medical ID keychains reimagine a conventional accessory, updating it from outdated to modern. This modernization is apparent in both their design and the embedded technology. The user's medical ID card instantly appears with a quick tap of the keychain on electronic devices like a phone or tablet. This eliminates the hassle of repeatedly explaining one's allergies and provides essential information, including allergens, treatment methods, and emergency contacts, to those in need
Keychain
Bracelets
Safe Byte's medical ID bracelets redefine a traditional concept, transitioning them from outdated to contemporary. This modernization is evident in both their appearance and the integrated technology. With a simple tap of the bracelet on electronic devices such as a phone or tablet, the user's medical ID card promptly appears. This eliminates the need for repetitive explanations of one's allergies and offers crucial information including allergens, treatment methods, and emergency contacts to those in need.
Branding
Logo Break down
The logo features a layered shield, symbolizing enhanced safety for individuals managing food allergies. The shield represents protection, while the layers reflect the varying comfort levels when dining out: dark blue signifies unsafe and uncomfortable, light blue indicates discomfort, and green represents safety. The top green layer embodies the ultimate goal of the app—helping users achieve a sense of security and confidence.
